James R. Lumpkin
James R. Lumpkin
Dr James R. Lumpkin is the Dean of the Foster College of Business Administration, Bradley University. Dr Lumpkin is a past president of the Academy of Marketing Science and was named a Distinguished Fellow of the Academy in 1992. He is a past marketing editor of the Journal of Business Research. Dr Lumpkin's primary research interests include retail patronage theory, health-care marketing and research methodology. His recent research has focused on the older consumer. He has received a number of research grants to study the marketplace behaviour and long-term health-care decisions for the older consumer. Before entering academia, Dr Lumpkin worked as a chemist and in marketing research for Phillips Petroleum Company. In addition to his corporate experience, he has directed two consumer research panels.





