Harper W. Boyd

The late Harper W. Boyd Jr

Professor Harper W. Boyd Jr was the Donaghey Distinguished Professor Emeritus of Marketing at the University of Arkansas at Little Rock and a co-author of the EBS Marketing course. He was internationally known in the areas of marketing strategy and marketing research. He authored, co-authored or edited more than 50 books and monographs and 100 articles, cases and other teaching materials and served as editor of the Journal of Marketing Research. He taught on the faculties of several prominent business schools around the world, including Stanford, Northwestern, Tulane and INSEAD, and received an honorary Doctorate of Letters from EBS. He also consulted extensively with both consumer and industrial products companies around the world. Sadly, Professor Boyd passed away in 1999.

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Madhu Purwar
India and UAE

Madhu Purwar works for the Hilton hotel group in Dubai. She began her EBS MBA in 2001 and took just over two years to complete it.

According to her, the programme is very demanding and challenging; it carries weight in business and has credibility with employers. "I got a promotion the day I left Dubai for the graduation. The company told me that the programme had made a positive contribution to my job and that I fully deserved to get what I was aiming for. What helps, of course, is that there was tangible evidence of the programme's contribution to my job and my ability to do it better. This must be pleasing for any employer - when they see that the commitment you are making to your studies has a direct benefit to them. It's a win-win situation."...more