Geoff Lancaster

Geoff Lancaster MSc PhD FCIM FLCC MCMI MCIPS

Geoff Lancaster is Professor of Marketing at London Metropolitan University. He is chairman of a corporate communications company Durham Associates Group Ltd, Castle Eden, County Durham with offices in London and Hull; Bahrain; Jeddah, Riyadh and Dhahran – Kingdom of Saudi Arabia; Oman; Dubai; Iran (Kish); Ghana; Zambia; Nigeria and South Africa. The company has received the Queen's Award for Exporting. He was previously Senior Examiner and Senior Academic Adviser to the Chartered Institute of Marketing. He is now Chief Examiner to the Institute of Sales and Marketing Management. He has published marketing textbooks with McGraw-Hill, Macmillan, Butterworth-Heinemann and Kogan-Page.

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Madhu Purwar
India and UAE

Madhu Purwar works for the Hilton hotel group in Dubai. She began her EBS MBA in 2001 and took just over two years to complete it.

According to her, the programme is very demanding and challenging; it carries weight in business and has credibility with employers. "I got a promotion the day I left Dubai for the graduation. The company told me that the programme had made a positive contribution to my job and that I fully deserved to get what I was aiming for. What helps, of course, is that there was tangible evidence of the programme's contribution to my job and my ability to do it better. This must be pleasing for any employer - when they see that the commitment you are making to your studies has a direct benefit to them. It's a win-win situation."...more