David A. Statt
The late David A. Statt MA PhD
David A. Statt authored the Consumer Behaviour course. He was a psychologist by trade with an MA(Hons) from the University of Glasgow and a PhD from the University of Michigan. As well as working as an academic in Britain and North America, he was also a manager, trainer and market researcher. His books have been translated into nine languages. Sadly, he passed away in 2006.





