Christopher Lovelock

Christopher Lovelock MA BCom MBA PhD

One of the pioneers of services marketing, Dr Lovelock is an author, teacher and consultant, and gives seminars around the world. His past academic career has included 11 years on the faculty of the Harvard Business School, two years as a visiting professor at the International Institute for Management Development (IMD) in Switzerland and short-term appointments at MIT, Stanford and Berkeley. A frequent visitor to Europe, Dr Lovelock has taught on many occasions at INSEAD and the Theseus Institute in France and at Euroforum in Spain. He serves on the editorial board of professional journals published in Britain, Singapore and the United States. Dr Lovelock is author of 60 articles, over 100 teaching cases and 20 books, including Services Marketing (Pearson Education, 2003) and Product Plus (McGraw-Hill, 1994). He is a recipient of the Journal of Marketing's Alpha Kappa Psi Award, the American Marketing Association's Award for Career Contributions to the Services Discipline, and many awards for outstanding cases.