Barbara Lewis

Barbara Lewis BSc SM PhD

Barbara Lewis is Senior Lecturer in Marketing at the Manchester School of Management at UMIST. Her teaching and research has long focused on marketing in the service sector, with recent research emphasising customer care and service quality. Dr Lewis has published over 100 journal articles and conference papers and edited the Encyclopaedic Dictionary of Marketing (Blackwell, 1997). She was founder editor of the International Journal of Bank Marketing, has edited special issues for a number of marketing journals and currently serves on the editorial board of several prominent journals. An active participant and presenter at conferences in both Europe and the United States, she was responsible for organising the UK Services Marketing Conference for a number of years. Currently, she is Director of the Customer Research Academy at UMIST.

Document Actions

Madhu Purwar
India and UAE

Madhu Purwar works for the Hilton hotel group in Dubai. She began her EBS MBA in 2001 and took just over two years to complete it.

According to her, the programme is very demanding and challenging; it carries weight in business and has credibility with employers. "I got a promotion the day I left Dubai for the graduation. The company told me that the programme had made a positive contribution to my job and that I fully deserved to get what I was aiming for. What helps, of course, is that there was tangible evidence of the programme's contribution to my job and my ability to do it better. This must be pleasing for any employer - when they see that the commitment you are making to your studies has a direct benefit to them. It's a win-win situation."...more